Inspire Curiosity

Last week, publisher Houghton Mifflin Harcourt announced a partnership with First Book that will provide up to 50,000 books to children in need this year. As a part of the “Inspire Curiosity” campaign, HMH will donate one book for every new Curious George title purchased between May 1 and June 30, 2014. The donations are meant to boost literacy and instill the love of reading in children of all ages.

“When you give a child a book you are giving them access to a world
of possibilities and by sharing the world of Curious George we are
teaching kids to explore that world,” said Kyle Zimmer, president and
CEO of First Book, “Giving up to 50,000 new books to kids in need will
help create a huge group of lifelong learners who can discover new
opportunities through reading.”

The dedicated “Inspire Curiosity” campaign will also feature several other activities and promotions, including:

• A new scrapbook feature on www.curiousgeorge.com will invite parents and kids to create their very own digital, sharable family scrapbook by uploading photographs and creating personal drawings
• Curious George-themed sweepstakes for general consumers and a dedicated version for active National Education Association (NEA) members, featuring the chance to win an iPad® 2, free download codes for Curious George ebooks and apps, and deluxe Curious George prize packages. (For further details on both sweepstakes, visit curiousgeorge.com from May 1 to June 30.)
• Curious George costume events at several bookstores and libraries throughout the U.S. during Children’s Book Week (May 12-18, 2014). For more information on these events, visit cbcbooks.org.

See more at: http://www.hmhco.com/media-center/press-releases/2014/may/first-book#sthash.3QIjfT7X.dpuf

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